For an advertising foundations class, I was the creative director in a team of four people. We created an ad campaign for Banana Republic where our main insight centered on the versatility of BR clothes. I created a mock-up for a bus stop OOH ad, using a QR code to drive engagement.

This work was for a class where we used our creativity to create a fictional product from scratch, beginning from the brainstorming of the product to creating a full ad campaign for its launch. The product I created was called “Quit-your-nails,” a hand lotion that helps you stop biting your nails. In this mock-up, I used jarring imagery to create a digital ad.

This is a storyboard for a commercial to advertise an eco-friendly laundry detergent. The key insight for the ad revolved around how the power of nature is stronger than man-made chemical compounds.